YOU might have thought that, three years after a devastating terrorist attack on American soil, a period which has featured two wars, radical political and economic legislation, and an adjustment to one of the biggest stockmarket crashes in history, the campaign for the presidency would be an especially elevated and notable affair. If so, you would be wrong. This year's battle has been between two deeply flawed men: George Bush, who has been a radical, transforming president but who has never seemed truly up to the job, let alone his own ambitions for it; and John Kerry, who often seems to have made up his mind conclusively about something only once, and that was 30 years ago. But on November 2nd, Americans must make their choice, as must The Economist. It is far from an easy call, especially against the backdrop of a turbulent, dangerous world. But, on balance, our instinct is towards change rather than continuity: Mr Kerry, not Mr Bush.

Whenever we express a view of that sort, some readers are bound to protest that we, as a publication based in London, should not be poking our noses in other people's politics. Translated, this invariably means that protesters disagree with our choice. It may also, however, reflect a lack of awareness about our readership. The Economist's weekly sales in the United States are about 450,000 copies, which is three times our British sale and roughly 45% of our worldwide total. All those American readers will now be pondering how to vote, or indeed whether to. Thus, as at every presidential election since 1980, we hope it may be useful for us to say how we would think about our vote—if we had one.

Posted by: Jonathan Singer / 12:32 PM | Basie! Home