This is great news, however belated. The Las Vegas Review-Journal's Steve Tetreault explains:

Sen. Harry Reid, D-Nev., the incoming Senate minority leader, said Monday he is forming a communications "war room" to promote Democrats' messages and respond to Republican criticism.

Reid continued to put his stamp on the Senate leadership when he announced creation of a Senate Democratic Communications Center that will aim to keep the party in the public eye. The center will be launched Jan. 4, when the Senate convenes for its 2005 session.

Jim Manley, press secretary for Sen. Edward Kennedy, D-Mass., has been hired as staff director for the center, which will be located in the U.S. Capitol.

Phil Singer, a former media adviser to Sen. Charles Schumer, D-N.Y., will be communications director, handling "rapid response" as Democrats seek to keep their messages on pace with the White House and Republicans in Congress. Singer also worked as national spokesman for the presidential campaign of Sen. John Kerry, D-Mass.

A 15-member message team will include press aides who will publicize Democratic activities to Internet news organizations and bloggers, Reid said.

[...]

Reid's office also announced he will appear on NBC's "Meet the Press" on Sunday.

At least they're starting to figure out how parties were supposed to run in the early nineties... I guess they're only about a decade late. Things might begin to improve, however, as the Dems actually communicate with the electorate.