There aren't too many states in the union redder than Montana. George Bush won the state by more than 20 points in November. The state legislature and governorship in the capital, Helena, have been in GOP hands for 16 years. Sparsely-populated Montana is represented by only one congressman, the far-right Rep. Denny Rehberg, and by two senators, an ultra-conservative Republican (Conrad Burns) and a conservative Democrat (Max Baucus) who often votes with the Republicans. The state's electoral votes are conceded so automatically to the GOP that neither party's candidate campaigns there. Culturally, with the exception of a few rich Hollywood types who weekend in places like Big Sky, the state could hardly be further from the metro-cosmopolitan culture of the coasts. To give but one example, Montana has the highest percentage of hunters of any state in the union.

But in November, a Democrat, Brian Schweitzer, won the state's race for governor. Schweitzer not only won, but he also won decisively, beating his opponent Bob Brown, the Republican secretary of state and a two-decade fixture in Montana politics, by a solid four points. His victory was so resounding and provided down-ballot party members such strong coattails that Montana Democrats took the state legislature and four of five statewide offices.

[...]

[In] addition to a winning personality and strong populist convictions, Schweitzer had an innovative, three-part political strategy, one that perfectly fit the current conditions in Montana, but which Democrats across the country could learn from. First, Schweitzer took advantage of public dissatisfaction with two decades of insular one-party rule in the state capital, casting himself as an outsider and a reformer. Second, he rallied small business, usually a solidly GOP constituency, to his side by opposing the deals Republicans had cut in Washington and Helena to favor large or out-of-state corporations over local entrepreneurs. Third, and most interesting of all, Schweitzer figured out how to win over one of the most important, reliably Republican, and symbolically significant groups of voters: hunters and fishermen.

Posted by: Jonathan Singer / 12:24 PM | Basie! Home