Over $60 million of which came from this side of the aisle. The AP has the story:

The battle for Ohio in last year's presidential campaign came with a huge price tag: $100 million for television advertising alone, according to a new study.

Ohio residents saw "a level of campaign activity unprecedented in modern times," according to the study released last week by five political science professors from the universities of Cincinnati and Akron.

"Everyone had the sense that this was the most intense campaign ever and, by gosh, it was," said one of the authors, John Green, of the University of Akron.

The election turned on Ohio's 20 Electoral College votes. Not until preliminary results were available early on Nov. 3 did Democratic challenger John Kerry concede.

Kerry and his Democratic allies spent $61 million on television ads compared with $39 million by President Bush and Republican groups. Together, the two campaigns spent as much on television ads as Bush spent nationwide to win the 2000 Republican nomination, the study said.

Both sides also spent an estimated $50 million for mailings, door-to-door contacts and phone calls, the study said.

The view in hindsight is always 20-20, but if some of those funds were sent to the Mountain West -- Colorado, New Mexico and Nevada -- if enough money was ciphoned off to switch these three states (the Bush margin in the three states combined was about the same as the margin in just Ohio), John Kerry would be President today. Perhaps it is time for the Dems to adopt a Mountain West strategy.