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Monday, March 21, 2005
AARP Hits the Airwaves
The folks over at National Journal inform about the latest group to join the airwar over Social Security: AARP.
AARP launches the latest wave of its Social Security campaign today, going up nationally with TV and radio versions of "Kitchen Sink." In the spot, a woman stands by as her entire house is demolished over a clogged sink. Pointing out the overzealousness in this solution, an announcer wonders why we should "dismantle Social Security when it can be fixed with just a few moderate changes." Starting last Friday, similar print ads began appearing in the Washington Post, New York Times and USA Today, as well as Time, Newsweek, US News & World Report, Rolling Stone and People magazines.Check out the ad here on AARP's Social Security blog (which is a great tool, I might add). I think you'd have to agree that the media consultants for AARP came up with a witty analogy for the Republicans' attempt to privatize Social Security. Given the state of the debate (i.e. strong majorities in opposition to the private accounts), this ad buy will only help reinforce the public's dislike of the Bush plan.
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