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Friday, March 11, 2005
What Type of People are Reading Blogs?
Kevin Drum passes on a new Gallup poll measuring the power of the blogs in the media. The most interesting statistic: "12% of Americans read blogs dealing specifically with politics" at least a few times a month. That translates to more than 20 million people. Overall blog readership breaks down as follows:
Roughly one out of every three people under 65 are reading blogs today. Spectacular.
% Who
Use Internet% of Internet Users
Who Read BlogsTotal %
Who Read BlogsAge 18-29
91%
44%
40%
Age 30-49
88%
37%
33%
Age 50-64
75%
34%
26%
Age 65+
33%
28%
9%
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