The Environmental Protection Agency paid the Weather Channel $40,000 to produce and broadcast several videos about ozone depletion, urban heat problems and the dangers of ultraviolet radiation as part of the Bush administration's efforts to inform the public about climate change, agency records show.

The agreements, reached in 2002 and 2004, required the cable TV station to create four two-minute "video capsules" on the topics and air them several times during peak viewing periods, according to interviews and EPA records obtained through the Freedom of Information Act. The Weather Channel also was to provide access to the segments through its Web site. The EPA had the right to review scripts and suggest content, but the Weather Channel retained editorial control.

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Two experts who reviewed the videos at the request of The Washington Post said the content is straightforward, educational and scientifically sound.

But the EPA's payments to a commercial news organization to further its public relations efforts reinforce recent concerns that the administration sometimes has cloaked its promotion of executive branch policies in messages that resemble news stories and do not always fully disclose the government's role. It also raises questions about whether Americans can trust that the information they receive from news outlets such as the Weather Channel has been independently reported and presented.

Posted by: Jonathan Singer / 5:01 AM | Basie! Home