President Bush's approval rating is hitting new lows in almost every recent poll, with the exception of Gallup, which is increasingly becoming an outlier. As NBC News' Mark Murray reports, the newest poll provides further evidence of this trend.

Rocked by Hurricane Katrina and its aftermath, record-high gas prices, and the continued debate over Iraq, President George W. Bush’s public standing has sunk to new lows, the latest NBC News/Wall Street Journal poll finds.

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According to the poll, Bush’s job approval has plummeted to 40 percent, an all-time low for the president. That’s a drop of 6 points from the NBC/Wall Street Journal poll taken in July, and it’s consistent with results from other recent national surveys. The poll also finds that just 37 percent of respondents approve of Bush’s job handling Iraq, compared with 58 percent who disapprove — another all-time low. In addition, 55 percent want to reduce the number of troops in Iraq, while just 36 percent want to maintain the current level there.

At what point do the media no longer see a "popular" President and instead see an "embattled" or even "unpopular" President?